Title:
Proposal
for Adoption of Alternatives to the Technology Acceptance Model
Abstract: The
technology acceptance model (TAM), based on the theory of reasoned
action, has been one of the most widely used theories in management
information systems research. This paper proposes several alternative
theories from the literature to TAM. Four theories are showcased that
actually reveal a reverse relationship in contrast to the traditional
attitude-behavior relationship in TAM. These four theories are theory
of cognitive dissonance, social judgment theory, theory of passive
learning, and self-perception theory. Other alternatives to TAM and
other popular theories are flow theory, cognitive load theory, capacity
information processing theory, and information processing theory. These
theories are applicable in ecommerce, online consumer behavior, online
shopping, immersive gaming, virtual social interactions, and cognitive
research. Pragmatic examples are shown for the theories.
Author: Ahmed
Y. Mahfouz