Title:
The
Impact of Institutional Forces on B2B Ecommerce
Diffusion
Abstract: Despite
the great promises of B2B ecommerce, its diffusion
in many countries has been slow. This research studies the influence of
institutional forces on the assimilation of B2B ecommerce. Based on
institutional theory, the theoretical model is tested on data collected
through
a survey from 203 Singapore B2B organizations. Our results show that
institutional pressures from parent companies, major suppliers, major
customers, competitors and institutional promotion efforts from
legislative
organizations and trade associations directly influence the
organizational
decision makers’ intent toward B2B ecommerce. Our research informs
policy
makers about the importance of institutional support and promotion in
B2B
ecommerce adoption to fully reap the benefits offered by B2B ecommerce.
Our
research also implies the potential growth of B2B as many companies
will be
pressured to conduct B2B ecommerce when their major suppliers or
customers
start buying and selling of products or services over electronic
systems.
Authors: Kwok-Kee
Wei, Choon-Ling
Sia,
Hock
Hai Teo
and Chunhui
Liu