Title:
Perception
of Quality of High Tech products made in Mexico,
Italy,
USA, Germany and China:
A Two Country Empirical
Analysis
Abstract: This
paper studied the perception of quality of high tech
products produced or made (country of origin) in Mexico,
Italy, USA, Germany
and China.
Data were collected from the Mexican and Italian undergraduate business
students and analyzed using a repeated measures-ANOVA and MANOVA. The
study
found that high tech products made in developed nations are perceived
to be of
relatively high quality and that high tech products produced in
developing
nations like China
and Mexico
are
perceived to be of relatively low quality. However, in case of Italy
as a
country of origin for high tech products, the study showed that
customers
perceive Italian high tech products to be of average quality.
Author: Mohammad
Khan