Title:
Consumer
Applications in RFID-equipped Grocery
Abstract: The
heterogeneity of products in grocery stores leads to
consumer confusion. Stores should support their consumer during
shopping, but
actually the only connection between consumer and retailer is at the
check-out.
The black-box “sales floor” can be disclosed by
using Radio Frequency Identification (RFID) on the
product level. To derive possible applications this paper first
compares the
architecture between online and RFID-based stores. Second, applications
used in
online grocery stores are identified in a fieldstudy and
simulated in an RFID-based environment. The analysis
shows that all the applications could be implemented, but not all of
them
should be. Moreover it is necessary to find a framework where both, the
virtual
and the conventional environment are usefully integrated. Due to the
features
of RFID even more applications become possible. The last part of this
paper
shows exemplarily two applications using the features ‘product
instance’ and ’context information’.s.ch
Author: Daniel
Buser