Title:
TAM vs.
PCI: An Analysis on the Theoretical Model Parsimony and Robustness
across Cultures
Abstract: This paper intends to
evaluate the suitability of two classic models of technology acceptance
to be applied as the research model in studying e-commerce adoption in
Malaysia. Compared with Western countries, Malaysia is a multi racial
and multicultural society. Since established model of technology
acceptance evolved from Western countries, there is a need to choose
the appropriate theoretical model that is able to predict Malaysian
e-commerce acceptance. This paper presents a comparison between
Technology Acceptance Model and Perceived Characteristics of Innovating
from the perspective of model parsimony and robustness across cultures.
Author: Yew-Siang
Poong and Uchenna Cyril Eze