Title:
Factors
Influencing South African Attitudes toward Digital Piracy
Abstract: Digital piracy has
become an important issue in today’s technology-driven world. This
research looks at the factors that cause South Africans to choose
digital piracy as a means of obtaining digital media. We tested a
revised Digital Piracy Attitude Model incorporating individual and
situational constructs using quantitative data. Constructs showing
significant correlation to an individual’s attitude toward digital
piracy were age, Machiavellianism, cognitive beliefs, positive
affective beliefs and perceived importance. Interestingly, no gender
influence was found. The paper concludes with practical suggestions for
South African educational, government and business institutions to
reduce digital piracy based on our findings.
Authors: Kim
van der Byl and Jean-Paul Van Belle