Title:
The Impact of Knowledge Process about Customer on the Success of
Customer Knowledge Acquisition
Abstract: The fast growing
demands of customers that face organizations are concerned with the
acquisition of new customers. n this approach Knowledge has become a
key source for organizations to improve the competitive advantage.
Therefore, Knowledge Management (KM) is viewed as one of the most
interesting options as it can produce competitive Advantage.
Consequently, competitive advantage is essential for organizations
performance in the process of emerging markets. Many organizations lost
sight of competitive advantage to grow and compete with domestic and
global competitors. Thus, many organizations try to gain it from
managing Knowledge. This paper reviews process about knowledge and
present suggestions for what a general process to improve customer
knowledge acquisition should include based on analysis of various
processes in the literature. The main emphasis is laid upon the
concepts of identify source of customer knowledge and verifies the
source of customer knowledge to develop the success customer knowledge
acquisition. Therefore, this paper contributes to the process of
developing customer knowledge acquisition process. The paper will
describe a more valid process to achieve customer knowledge acquisition.
Author:
Samer
AlHawari, Haroun Alryalat, Amine Nehari Talet, and Wa’el Musa Hadi