Title:
Mobile
telephony, new marketing object in a globalized economy
Abstract: Traditional
models of adoption of technologies do not work well for the ICTs
(Information and Communication Technologies). Applying these models in
the real world, have proven to be quite a burden for specialists in
marketing. The cultural argument is also found out not to be
determining in success. The paper presents some limits of the analysis
of technology adoption.
Author: Bruno Salgues