13th IBIMA Conference on Knowledge Management and Innovation in Advancing Economies

Conference Program

Conference Hotel

Kenzi Farah Marrakech Hotel is the official location for the 13th IBIMA Conference on Information Management in the Modern Organizations. The hotel is located in the middle of a three-hectare private park with pleasant colors and green spaces. You can enjoy a modern infrastructure where all the conveniences are available. The hotel is within walking distance to Koutoubia and the very famous Djemâa El Fna Square.

Please click on the Hotel link above for more details and directions. For reservations: Reservation form

Hotel Address:
Avenue du Président Kennedy
Marrakech – Morocco
Tél : +212 24 44 74 00
Fax: +212 24 43 82 16
E-mail : resafarah@kenzi-hotels.com

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Please note the following conference presentation guidelines:

Each presentation has 15 min. followed by 5 min discussion. Session chairs will coordinate presentations in their respective sessions
There will be LCD projector available in every session room. Please prepare your presentation in Microsoft PowerPoint 2007 or 2003.
Save your files on a flash (USB) drive and on a CD just in case. Also, it is highly recommended that you email your presentation to yourself on a web-based client (hotmail, yahoo, etc.) as a backup. NO Floppy Disks OR Transparencies Please.
It would be a good idea to bring your own laptop for your presentation to insure that your paper is presented properly.
Every registered participant will be issued a name tag that he/she should wear at all times. No one without name tag will be allowed into the conference area

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IBIMA Publishing
www.ibimapublishing.com

The following Editors will be attending the conference. Participants who are interested in exploring the possibility of publishing thier research efforts in the following journals will have the opportunity to meet the editor of the journal.

Catalin Popescu, University of Oil and Gas from Ploiesti, Romania
Editor, Journal of Innovation and Business Best Practices, http://www.ibimapublishing.com/journals/JIBBP/jibbp.html

Az-Eddine Bennani, Reims Management School, France
Editor, Journal of e-Health Management, http://www.ibimapublishing.com/journals/JEHM/jehm.html

Zaigham Mahmood, University of Derby, UK
Editor, Journal of E-Government Studies and Best Practices, http://www.ibimapublishing.com/journals/JEGSBP/jegsbp.html

Najiba Benabess, Norwich University, USA
Journal of Research in Industrial Organization, http://www.ibimapublishing.com/journals/JRIO/jrio.html

Rene Leveaux, University of Technology, Australia
Editor, Journal of IT in Sport Management (under development)

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Conference Proceedings
The 13^th IBIMA International conference proceedings include all the papers in the program below in addition to 94 virtual presentation papers and 3 papers that are not included in the program. IBIMA Conference proceedings are ISBN and ISI indexed by Thomson Scientific.

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Conference Program

Monday November 9, 2009                                                    8:00 am – 4:30 pm
Registration

Monday November 9, 2009                                                     8:45 am – 10:30 am

Session M1.1: La Gestion de l'Innovation, Stratégie, et la Performance des enterprises               Atlas 1
Session Chair: Stéphane Bourliataux-Lajoinie

Déterminisme technique, constructivisme social : analyse des technologies convergentes Processus de création, de diffusion et de convergence. Enjeux et implications
Nizar Chaari

L’évaluation de l’utilité de information dans les systèmes d’information marketing et son impact sur les avantages stratégiques
Sabrina ZAÏDI-CHTOUROU and Laïd BOUZIDI

Innovation dans les services et performance des firmes tunisiennes
Hanen SDIRI and Mohamed AYADI

Pratiques managériales et marketing B2B dans le secteur du bâtiment, face aux enjeux de l’éco-conception : de multiples acteurs et interactions
LECOEUVRE Laurence and DESHAYES Philippe

Vers une amélioration des pratiques de gestion en cas de crise : le secteur du tourisme en France
Christiane GILLET and Wided BATAT

Session M1.2: Knowledge Management Atlas 2
Session Chair: Zaigham Mahmood

Knowledge is Power: Removing Language Barrier with ICT
Abdulaziz Almazyad and Farooqui N.K.

A New Knowledge Construction through Knowledge Destruction?
Viktor Vojtko and Marie Heskova

The Relationship between Knowledge Management and Core Competence and their impact on strategic Performance
Mufleh Al-Jarrah, Samer Alhawari, and Jehad Al-Omari

Intangible assets indicators: Defining the process of collection with EFFICIENT
Slim Turki and Anne-Laure Mention

The Contribution of Knowledge Management Effectiveness towards Product Innovation: Evidence from Malaysia
Tan Cheng Ling and Aizzat Mohd. Nasurdin

Coffee Break                                                                 10:30 am – 11:00 am

Monday November 9, 2009                                                     11:00 am – 12:30 pm

Session M2.1: Stratégies de marketing et marketing électronique               Atlas 1
Session Chair: LECOEUVRE Laurence

Technologies de l’information et marketing des services : L’émergence de nouveaux paradigmes
Annie MUNOS

Réaction des adolescents envers le Mobile Advertising : Rôle du concept de "Permission Marketing
Ines TRABELSI and Kaouther SAIED BEN RACHED

L'efficacité des endosseurs célèbres par rapport aux endosseurs non- célèbres dans la persuasion publicitaire
Aïcha Meksi Gaied and Kaouther Saied Ben Rached

Effet De La Congruence Entre La Personnalité De La Marque Et Le Concept De Soi Sur La Satisfaction Et La Fidélité Du Consommateur
Mohamed Ali ACHOURI and Néji BOUSLAMA

Impact de la Perception du Label sur L’intention D’achat du Consommateur: Une application sur la production alimentaire
ZAIEM Imed and JEDDI Nabil

Session M2.2: E-Learning and ICT in Academia           Atlas 2
Session Chair: Slim Turki

Search Engine Optimization to Enhance Web Site Visibility and Ranking
Ali H. Al-Badi, Ali O. Al Majeeni, Pam J. Mayhew, and Abdullah S. Al-Rashdi

Some Reflections on Current Searching Techniques
Anushia Inthiran, Saadat M. Alhashmi, and Pervaiz K. Ahmed

Enterprise Web 2.0. What is it really?
Jaroslav Jandos and Jiri Vorisek

Investigating the Performance Differences between Elderly and Young People on the Web
Huma Abduallah, Pam Mayhew, Majed Alshamari, and Ali Almajeeni

Factors Affecting the Design of Usable Localised Business Websites
Ali H. Al-Badi and Pam J. Mayhew

Success factors of Blog Marketing: An Empirical Investigation
Mihai Orzan and Gheorghe Orzan

Monday November 9, 2009                                                     12:30 pm – 1:00 pm

Session M3.1: Keynote Speech Session                                          Atlas 2

Keynote Speaker:

Dr. Mohamed Slassi Sennou
Audience, General Director
Vice Président de la Fédération Nationale des Technologies de l’Information, des Télécommunications et de l’Offshoring
Casablanca, Morocco

(Brief biography about the keynote speaker is at the bottom of this page)

Conference Lunch                                                      1:00 pm – 2:00 pm

Monday November 9, 2009                                          2:00 pm – 3:30 pm

Session M4.1: Gestion des Ressources Humaines, Externaliser, l'Internet Bancaire               Atlas 1
Session Chair: Annie MUNOS

Fabriquer ou Acheter des Travailleurs? Telle est la Question
José Antonio Fernández Sánchez

Enjeux et limites de la mise en place d’un outil « e-compétences » dans une PME du BTP
Franck BRILLET, Annabelle HULIN, et Régis MARTINEAU

Proposition d’un modèle d’aide à une décision ’externalisation: les témoignages comparatifs d’ING Private Banking et d’Orange
Daniel LANG and Jean-Luc PILLET

La qualité perçue de l'Internet bancaire : quel impact sur l'engagement du client?
Chakib HAMADI

Développements stratégiques des PME internationales Cas des PME européennes
Serge Amabile, Stéphane Boudrandi, et Soulaimane Laghzaoui

Développer la légitimité par la responsabilité sociale peut-il constituer un antécédent de la performance à l’export ? Une étude exploratoire
Néji Bouslama and Wissem Ben Marzouk

Session M4.2: Decision Making Process and ICT in Academia           Atlas 2
Session Chair: Saadat M. Alhashmi

Decision-Making Styles of Arab Executives: Insights from Tunisia
Driss Boussif

Video indexation by subtitles and its usage within the language learning process
Oliver Schmid, Momouh Khadraoui, and Béat Hirsbrunner

Applying Project Management Methodology to Change in Higher Education Case Study of Qatar University
Saif S. Alsowaidi

Information Technologies and Reengineering at University of Bosnia and Herzegovina
Kudumovic Mensura, Kudumovic Azra, Kudumovic Lana, Kudumovic Džafer

The usage strategies for e-learning courses: A Case-study of Romania
Catalin Popescu and Irina Radulescu

Coffee Break                                                3:30 pm – 4:00 pm

Monday November 9, 2009                                   4:00 pm – 5:30 pm

Session M5.1: E-Government and E-commerce               Atlas 1
Session Chair: Jaroslav Jandos

E-Government: Stage Models for Successful Development
Zaigham Mahmood

Towards a Common Gulf Co-operation Council E-government Metadata Standard
Abdurrahman Alasem

E-Government: E-Readiness Factors and Implementation Strategy
Zaigham Mahmood

E-Commerce Products And Services In The Banking Industry: The Adoption And Usage In Commercial Banks In Kenya
Peterson Obara Magutu, Michael Mwangi, S.Onserio Nyamwange, Richard Bitange Nyaoga, Margaret Kagu, Kipngeno Mutai, Henry Kilonzo and Peninah Nthenya

The Adoption of Strategic Human Resource Management Practices In Commercial Banks: The Process And Challanges In Kenya
George O. Omondi, Peterson Obara Magutu, and Linda A. Abong’o

Short Sessions

Monday November 9, 2009                                   4:00 pm – 4:45 pm

Special Session M5.2: Arabic Information Processing           Atlas 2
Session Chair: Karim Bouzoubaa

A Comparative Study on Translation Disambiguation for Cross-Language Information Retrieval
Fatiha Sadat

Arabic Stop Words: Towards a Generalisation and Standardisation
Karim Bouzoubaa, Hicham Baidouri, Taoufik Loukili, Taoufik El Yazidi

Exploitation de l’Arabe dans des Applications Industrielles en TALN (English presentation)
Fatiha Sadat

Monday November 9, 2009                                   4:45 pm – 5:30 pm

Special Session M5.3: Economics Research           Atlas 2
Session Chair: Najiba Benabess

Optimal pricing of a duopoly platform with two-sided congestion effect
Chokri Aloui and Khaïreddine Jebsi

Privatization in Closed and Open Mixed Oligopolies
Najiba Benabess

Profitability Of Momentum Strategies In Emerging Markets: Evidence From Nairobi Stock Exchange
Josephat Lisiolo Lishenga, Joseph Lumumba Barasa, and Peterson Obara Magutu

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End of First Day Activities

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Tuesday November 10, 2009                                                    8:30 am – 4:30 pm
Registration

Tuesday November 10, 2009                                                     8:45 am – 10:30 am

Session T1.1: ICT Adoption                                     Atlas 1
Session Chair: Carlos Flavián Blanco

Using Technology in Sport to Support Referee’s Decision Making
René Leveaux

Cultural Impacts of Wireless Networks: Emerging Experiences in the Healthcare Sector
Wenshin Chen and David Bennett

Human factors influencing the intention of ICT application by healthcare practitioners: a survey in public centers in Agadir city, south of Morocco
Az-Eddine Bennani, Rachid Oumlil, and Emmanuel Grenier

Adoption of Contingent Technology Production Strategies in Mature Industries: An Empirical Study
Jose Albors-Garrigos and Jose Luis Hervas Oliver

Session T1.1: Supply Chain Management Green and Environmental Research                       Atlas 2
Session Chair: António Manuel Valente de Andrade

Co-evolution of Supply Chain Strategies and Technologies
Mohdzaher B. Mohdzain, Andrew D. White, and John M. Ward

Performance Effects of Enterprise Application Software: New Insights into the Mediating Role of Innovation
Fardad Zand and Cees van Beers

Supply Chain Technology Management (SCTM) in the Malaysian Construction Industry: An Overview
Zulkifli Mohamed Udin, Faisal Zulhumadi, and Wan Nadzri Osman

Modelling and Implementing Business Processes in Distributed Systems: An International Case Study
Evaristo Colomina, Burkhardt Funk, Peter Niemeyer, Hans-Jürgen Scheruhn, and Stefan Weidner

Factors Influencing Clean Production Strategies Adoption: A Study on Food and Beverage Industry
Osman Wan Nadzri, Abdullah Che Sobry, and Abidin Rahimi

Industrialised Building System Performance as Compared to Conventional Construction Method in Malaysia's Residential Building
Osman Wan Nadzri, Abdullah Che Sobry, and Abidin Rahimi

Coffee Break                                                                 10:30 am – 11:00 am

Tuesday November 10, 2009                                          11:00 am – 12:30 pm

Session T2.1: E-Governement                          Atlas 1
Session Chair: Christian Rivet

Gestion des risques liés au stockage et au transport des matières dangereuses au Québec et au Canada: Enjeux de la modélisation ontologique des réglementations
Abdelaziz Khadraoui , Nathalie de Marcellis, and Benoit Aubert

Le e- governement marocain : L’impact de la mise en place d’une administration numérique sur l’évolution des compétences reliées aux métiers de la technologie de l’information et de la communication au sein des administrations marocaines
Karim GASSEMI

Les raisons d’implantation et d’adoption de l’administration électronique par les pays en voie de développement: une approche néo-institutionnaliste. Illustration avec le cas du LIBAN
Antoine HARFOUCHE, Elvira HARIKA HABIB, and Michel KALIKA

Méthode évolutive pour la gestion de la conformité des services avec le cadre légal: Application au domaine de l'assurance maladie en Algérie
Warda Allouache and Abdelaziz Khadraoui

Special Session T2.2: Learning Management Systems                          Atlas 2
Session Chair: Rosalina Babo and Ana Azevedo

Learning Management Systems usage on Higher Education Institutions
Rosalina Babo and Ana Azevedo

A Framework for Evaluating Instructors' Acceptance of Learning Management Systems
Kamla Ali Al-Busaidi and Hafedh Al-Shihi

Educative Innovation Based on Technologies of Information, a Systemic Approach
António Manuel Valente de Andrade

The Effect of Kowledge Enablers to Knowledge Acquisition: Evidence from Higher Education in Malaysia
Hartini Ahmad, Johari Jalil, andAzura Mat Rus

Sakai as a Collaborative Open-Source learning platform for use at University Fernando Pessoa
Luis Borges Gouveia and Feliz Ribeiro Gouveia

Tuesday November 10, 2009                                                     12:30 pm – 1:00 pm

Session T3.1: Keynote Speech Session                                          Atlas 2
Session Chair: Khalid S. Soliman
Topic: IBIMA Publishing: Future Direction

Conference Lunch                                                   1:00 pm – 2:00 pm

Tuesday November 10, 2009                                          2:00 pm – 3:30 pm

Session T4.1: Réseaux Sociaux Numériques et Knowledge Management                 Atlas 1
Session Chair: Karim GASSEMI

Elaborer Une Stratégie De Co-Création Avec Sa Communauté Virtuelle
Julie Leroy

Le "brand networking" analyse d’une nouvelle tendance
Sarra Messaoudi and Stéphane Bourliataux-Lajoinie

Proposition d’un modèle théorique pour la transmission des connaissances tacites dans une organisation, « le cas Alpha ».
Christian Rivet and Valette Florence

Les freins au partage de connaissances au sein des organisations: Revue de littérature et quelques pistes de recherche
Sanâa BOUKHARI

Session T4.2: Mobile Technology and Commerce               Atlas 2
Session Chair: Kamla Ali Al-Busaidi

Entertainment and Informational aspects as precursory factors of Attitudes and Behavioral Intentions in Mobile Advertising environments
Carlos Flavián Blanco, Miguel Guinalíu Blasco, and Isabel Iguacel Azorín

An Optimized Messaging Framework for Mobile Web service Clients
Geerish Suddul and Nawaz Mohamudally

A Framework to Understand Consumer Perceived Value of Mobile Advertising
Shamendisshvany Sandira Kumar and Siew Fan Wong

Managing Radical ICT Implementation and Politics: A Case Study of Cost-Efficient Wireless Network
Wenshin Chen and David Bennett

The Intentions to Use Mobile Data Services by the Urban Population in Malaysia
Tengku Mohamed Faziharudean and Tan Li-ly

Coffee Break                                                                 3:30 pm – 4:00 pm

Tuesday November 10, 2009                                          4:00 pm – 5:30 pm

Session T5.1: Business Intelligence and Software Development                     Atlas 1
Session Chair: Wenshin Chen

An architecture for an effective usage of data mining in business intelligence systems
Ana Azevedo and Manuel Filipe Santos

A Grounding Framework for Developing Adaptive Software Products
Nehemiah Mavetera and Kroeze Jan

Total Quality Management: A Software Development Perspective
Rizwanullah and Saadat M. Alhashmi

The Scenarios of Enterprise Architecture in Malaysian Organizations
Rafidah Abd Razak, Zulkhairi Md. Dahalin, Huda Ibrahim, M.Khairudin Kasiran, and Nor Iadah Yusop

Building Language Communities in Organizational System Development Teams Using Ontologies
Willie Chiputu Shawa, Nehemiah Mavetera, and Magda Huisman

Session T5.1: e-Business Atlas 2
Session Chair: Evaristo Colomina

Strengths and Weaknesses of Corporate Portal
Kamla Ali Al-Busaidi

E-trust, the main antecedent of e-loyalty: The case of the leisure hospitality
Santiago Forgas i Coll and Ramon Palau i Saumell

Examining Priorities in Usability Criteria for Dynamic Websites
Ali Almajeeni, Majed Alshamari, and Pam Mayhew

Ranking E-Business Website Quality Factors
Osama M. Rababah and Fawaz A. Masoud

An Empirical Investigation of the Web Experiences Factors Affecting Consumer On-line Purchasing Behaviour
Noor Akma Mohd Salleh and Norbani Che Ha

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End of Conference Activities

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Mohammed Slassi Sennou holds a Doctorate of Science in Energy, Reactor Physics, University of Paris Orsay & INSTN and an MBA from Ecole Superieure de Commerce de Paris (ESCP).

Mohamed Slassi Sennou is currently CEO of the Company AUDIENCE that designs and distributes prepaid phone services onshore and offshore. He is Vice President of APEBI Professional Association of Information Technology, Telecommunications and Offshoring. He is also Vice Chairman of the Professional Training Commission of the CGEM (General Confederation of Enterprises of Morocco).

Mohammed Slassi Sennou st titulaire d’un Doctorat ès Sciences en Energétique, Physique des Réacteurs de l’Université Paris Orsay & INSTN et d’un MBA de l’Ecole supérieure de commerce de Paris (ESCP).

Mohamed Slassi Sennou est actuellement Directeur Général de la Société AUDIENCE qui conçoit et distribue des services de téléphonie prépayée onshore et offshore. Il est vice président de l’APEBI, Association Professionnelle des Technologies de l’Information, des Télécommunications et de l’Offshoring. Il est aussi Vice Président de la Commission Formation Professionnelle de la CGEM (Confédération Générale des Entreprises du Maroc).