Title: Information Management in Customer Inquiry Services: A Sense-Making Approach for Managing Complexity

Abstract:  Many contemporary enterprises have sought to improve their customer support processes. The increasing complexity of organizational domains and customer environments, however, has often placed too heavy demands on the information management abilities of organizations. This paper addresses a contemporary need for conceptual tools to capture and represent the complexity of IT based work performance in service operation, in such a way that management sense-making can be supported to foster useful understanding or insights. The application of an analytical schema presented in this paper is illustrated through a case study of IT enabled customer inquiry and feedback handling activities in a modern call center. This paper contributes to the need to equip IS practitioners with tools for appraising the needs and implications of IT systems or information practices from a contextually relevant, multidimensional perspective.  

Author: Stephen Corea

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