Title: Value
Creation for Customers through Customer Knowledge Management
Abstract: The
challenge for companies is to bring the market a stream of new and improved,
added value products and services that satisfy customers and enable the business
to achieve higher benefits and profits to reinvest in the business and continue
to the life. The successful exploitation of new ideas, incorporating
new technologies, design and best practice is the key business process that
enables business to compete effectively in the challenging and ever-changing
environment. Customers are the most important and critical resource of new
ideas about products and companies should take care them and stay in touch
with them. They have a lot of data and information about products, competitors,
and so on. So companies should be smart and hear their sounds as a resource
of new and improved ideas, to be enabled to satisfy their needs and wants
better than competitors. In the other word the voice of customer is the best
resource of new and better ideas. And new ideas are the factor of being successful
in ever-changing environment. Customer knowledge management is the way that
helps companies to bring customer information, wants, and needs and in the
other word their sound to the company and convert them in to most value-added
products and services. This article is going to explain customer knowledge
management as a way of value creation for customers.