Title: Content Neglect = Shoddy Image? – Web
Site Issues
Abstract: More
than a decade ago some corporate executives predicted that web sites will
be capable of influencing companies’ image significantly. In today’s e-business
environment this influence is becoming evident, forcing companies all over
the world to pay attention to web site features more than ever before. Anecdotal
evidence suggests that the importance of customers’ impressions about companies’
web sites is uplifted at the pedestal unimaginable few years back. The research
reported in this paper investigates the influence of particular features
in the content of the web sites on company’s image. Some of these features
are: providing useful information on a web site, content of the web site,
level of interaction, using valuable graphics, etc. This research also looks
at the change of the perceptions about company’s image after visiting and
evaluating their web sites by potential customers.
Author: Joze Kuzic