Title: A Web
Designer Agent, Based on Usage Mining Online Behavior of Visitors
Abstract: Website plays a significant role in success of an e-business.
It is the main start point of any organization and corporation for its
customers, so it's important to customize and design it according to the
visitors' preferences. Also, websites are a place to introduce services
of an organization and highlight new service to the visitors and audiences.
In this paper, we will use web usage mining techniques, as a new field of
research in data mining and knowledge discovery, in an Iranian governmental
website. Using the results, a framework for web content arrangement is proposed.
An agent is designed to dynamically update and improve web links locations
and arrangement. Then, we will explain how it is used to directly enable
managers of the organization to influence on the arrangement of web contents
and also to enhance customization and ease of web site navigation due to
online users' behaviors.
Author: Babak Sohrabi and Babak Abedin