Title: Key Determinants of
Business Competitiveness: A Conceptual
Framework
Abstract: The fast
changing internet world has revolutionized the way firms conduct
business, relate to partners, customers and suppliers. The internet
technology has also enabled a competitive business landscape, which has
created opportunities and challenges for a variety of businesses in
meeting customers’ needs. Customers are now better educated and
informed on specific products and services, partly, because of the
roles of the internet, hence greater alternatives for customer. This
research provides three key management-focused constructs for building
business competitiveness. The objective of this paper is to examine the
key determinants of firm competitiveness on three fronts: Quality
Management, Marketing Management, and Knowledge Management. Data for
this research will be collected using questionnaire survey from a
proposed sample of 600 participants from four key states in Malaysia.
This research would provide useful information for businesses in
building critical capabilities to create and maintain competitive
positions in the marketplace. The paper would also be useful in
enriching related literature for future research.
Authors: Kwan Pay Yee
and Uchenna C. Eze
