Title: An Empirical Study
of Learning Object Users’ Behavior Changes in Belief and Attitude
Abstract: Previous
literature studies have articulated that Information Technology (IT)
adoption
and usage were determined by user beliefs and attitudes. However,
little
is known about how learning object users’ beliefs and attitudes change
over
time. In this study we applied Technology Acceptance Model’s constructs
to
conduct a longitudinal study across three phases (introduction,
training
and direct-use experience) to examine the formation and the changes in
users’
beliefs and behavioral intention to use learning objects over time. The
results
show that the rates of changes in users’ beliefs and attitudes toward
learning
objects usage are time-variant and are more predominant during the
early
stage (introduction to training) of learning objects usage than in the
later
stages (training to direct-use experience). In addition, the influence
of
initial persuasion and training on users’ beliefs and perceptions was
sustained
over time.
Authors: Siong-Hoe
Lau, Kung-Keat Teoh, and Vimala Balakrishnan