Title: A Taxonomy of Internet Auction
Consumers
based on their Bidding Behavior and Perceptions
Abstract: Internet auctions are described as
virtual
marketplaces relying on Internet services, such as the World Wide Web
and
Internet protocols to conduct auctions. Some of their inherent
advantages
are their access to a larger pool of potential suppliers and buyers,
the
removal of both time and space constraints, the increase of information
availability
and the decrease in transaction costs. Nowadays, the internet auction
model
has become one of the most lucrative e-business strategies, enabling
potential
online consumers to name the price they are willing to pay for a
product,
aside from making purchases through conventional fixed-price channels.
The
scope of this paper is to examine critical factors regarding bidders’
behavior
and perceptions in Internet auctions in order to determine specific
segments
of respondents with common features. Thus, demographics, consumers’
perceptions
and seller-controlled factors have been examined through a research in
88
undergraduate and postgraduate students of Greek computer science
departments.
Descriptive statistics as well as Multiple Correspondence Analysis are
used
to present comparative statistical data.
Authors: Saprikis Vaggelis and Vlachopoulou
Maro
