Title: The Effect of Internet Promotion
on
Malaysian Consumers’ Online Purchasing Behavior
Abstract: The paper investigates online
purchasing
behavior among Malaysians. Internet is gaining popularity and
Internet
promotion is an inevitable trend. Internet promotion may
influence
the intention of consumers purchase online. Previous scholars found
that
online marketing is influential worldwide and effective in attracting
consumers
to purchase online. Therefore, this paper examines Malaysians’
attitudes
toward online purchasing. This study discovers that trust and
convenience
of purchasing affects Malaysians the most to purchase online.
Moreover,
funny and animated websites attract their attention. Most of them
like
to surf e-merchants’ official websites. Findings are discussed in
detail
to provide insights to local consumers and Malaysian government.
Authors: Khong Sin Tan and Teo Boon How
