Title: Innovation as a success factor for
female
entrepreneur
Abstract: The purpose of this study is
investigating
the characteristics of innovation and it influences as success factor
toward
female entrepreneur. Convenient sampling method applied to
collect
the sample from small and medium enterprises company owned by female
entrepreneur
only. This study examines the association among innovation
conviction
(ICN), innovation mindset (IMT), innovation creed (ICD) and the need
for
achievement (NFA). Questionnaire-based survey was used to collect the
data.
To analyze data, descriptive and inferential statistics presented,
tabulated
and analyzed. The findings indicated that ICN, ICT and IMT are
positively
associated with NFA. Further investigation indicated that ICN,
ICT
and IMT are strongly inter-link.
Authors: Lai Kim Piew and Chan Boon Bun
