Title: e-Business Strategy of e-Journal
publishing
at the Moment of Economical Crisis
Abstract: Every entrepreneur, even of
non-profit
organization, strives for holding out in the market. It becomes even
more
urgent under the existing condition of crisis. It makes entreprneurs
think
about new strategy that helps to gain higher profit. One way which
includes
lower costs and a superior product or service is e-marketing. This
paper
includes the research of e-marketing efficiency in academic e-journals
publishing.
A substantial investment must be well-considered to ensure that the
correct
amount of money is invested and it is used effectively. Results have
shown
that e-marketing must become long term goal which gives additional
value
for company development. However, e-marketing is a great challenge for
Lithuanian
academic e-journals which are lacking for knowledge and experience.
Authors: Artūras Mažeika, Vilma Misiūnaitė
and
Rimantas Petrauskas
