Title:
Technology Acceptance in a small start-up: An Australian case
Abstract: The aim of this paper is to explore the use of
information technology (IT) in a small start-up to determine the perception
of the usefulness of IT. Data collection was undertaken via semi-structured
interviews and an open-ended questionnaire with several employees. The results
were mapped to the Technology Acceptance Model help determine how these organisation’s
use and view IT. It was found that IT was viewed as operational (one organisation),
as a strategic resource (one organisation) while the remaining two organisations
are moving towards strategic use of IT.