Title:
Strategic Importance of Understanding Societal Considerations for
Mobile Business Applications
Abstract: It has been commonly acknowledged that the mobile
phone and gadget market has reached saturationlevel and operators heavily
invested in providing GPRS/3G network services. Service operators, exemplified
by 3, the UK's 3G-service provider, failed to achieve wide scale penetration
of services. A number of application development platforms suitable for mobile
phone architectures have emerged particularly J2ME, Symbian and BREW with
much motivation for the creation of a wide range of mobile business and entertainment
applications. However, the question of whether or not there has been enough
dedication or emphasis to societal and overall user aspirations and considerations
remains unanswered. This paper aims at investigating and promoting the strategic
importance of the user attribute of mobile business services. It will also
look at what social considerations are necessary for improving the adoption
rates of m - business services by individuals and groups as well as the relation
between these services and users' lifestyles, fashions and etiquettes. It
would finally discuss the importance of reflecting social considerations
onto business models related to domains like educational support.
Authors: Basil
Dudin, Paul Coulton, and Reuben Edwards