Title: Modeling And Measuring The
Intention Of Firms To Use Remote Application Hosting
Abstract: In light of the failure of the
first wave of remote application hosting, or application service
provision (ASPs), this study aims at developing and empirically testing
the ASP Intention
Model (AIM). The model, based on institutional theories, reflects
factors
affecting ASP adoption. To empirically test AIM, we surveyed decision
makers
in organizations, and found perceived business benefits of ASP,
perceived
ease of ASP implementation, and institution-based trust as
significantly
affect the intention to use remote application hosting.
Author:Tsipi
Heart, Noam Tractinsky and Nava Pliskin