Title: Sustainability, Stakeholder Orientation, and Good Governance of Universities

Abstract: The European universities and especially the Spanish ones face an environment characterized as: trend to reduce public direct funding in the university, models of public funding depending on objectives and aims, and increased autonomy of universities in the academic areas.  The particular characteristics of the universities as public sector organizations show the need to review organizational and strategic management theories taking into account their raison d'être and of the principles which govern good management and the stakeholders’ orientation of public universities.  The good management characteristics within the university may be summarized as follows: it has been democratically elected as a result of conveying to society in an honest way its program for government and its social values, it has absolute reverence and respect for the laws, and manages its program efficiently in accordance with the aim of serving the general interest of the people.  The response to public universities’ new challenges call for a stakeholders approach and an updated process of strategic management.

Authors
:
Fernando Casani Fernández de Navarrete, Juan Ignacio Martín-Castilla and  Jesus Rodriguez Pomeda
 


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8th IBIMA Conference   www.ibima.org