Title: Usage of Modern ICT in The
Product/Component
Distribution System
Abstract:
Today, in this
globalisation,
fake components are being aggressively pushed into the channel
distribution
irrespective of the industry. Illegitimate channel partners supplying
counterfeit
products can be anywhere in supply chain, from the supplier till the
retailer.
It is very difficult to target the channel partner supplying fake
components
if the chain is very large, as in some industries the channel partners
can
be more than thirty. As, the fake products are in high supply it is
creating
so much problem not only to the customers but to the manufacturer as
well.
Because, of fake products/components, the manufacturer has to undergo
so
many problems such as, loosing the valuable customer, loosing the brand
image,
loss of confidence in the sales team, incurring costs because of
product
recalls, as was in the case of Merck generics’ Vioxx and Sony
Vaio’s
batteries. Hence, in order to counter the fake components it is
very important for the
industry to design a systematic strategy by using the modern ICT
technologies,
as the modern ICT provides promising feedback of the product from the
customers,
traces & tracks the products and finally updates the product’s
information
to the concerned manager.