Title: Management Software Acceptance: Analysis of “Industry Effect”

Abstract:This study analyzes current and future company use of various new technologies, such as management software, employing a technology acceptance model (TAM) optimized by the inclusion of experience with other technologies (Internet, e-mail, EDI, B2B). It examines whether relationships in the model change according to sectors to which companies belong, that is, if there exists a moderating effect of industry. The study applies two types of analyses: structural and multisample. The results show that “industry effect” modifies two important TAM relationships, and consequently it affects the company behavior regarding technology. 

Authors
:
Blanca Hernández-Ortega, Julio Jiménez-Martínez and Mª José Martín-DeHoyos

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