Title: The Web Site Management In A
E-Business
Strategy: A Spanish Case of Study
Abstract: The design of a quality web site,
as
part of e-business strategy, has become a key element for success in
the
virtual market. This article analyses the main factors which must be
taken
into account when designing a commercial web site, concentrating on the
case
of Aceros de Hispania company. We have calculated the Web Assessment
Index
(WAI), proposed by Miranda and Bañegil (2004), by studying the
features
which determine web site quality: accessibility, navigability, content
and
speed. The results obtained provide several lessons which should be
borne
in mind when designing a commercial e-strategy.
Authors: Blanca
Hernández-Ortega,
Julio Jiménez-Martínez and Mª José
Martín-DeHoyos