Title: Factors Encourage E-Commerce
Adoption Among Small And Medium Scale Tour And Travel Agencies In
Malaysia
Abstract: Rapid development in electronic
commerce (e-commerce) forms a new revolution in the era of digital
economics. Malaysian government, in promoting e-commerce in Malaysia
has launched the Multimedia Super Corridor (MSC) along with a variety
of incentives. This research conducted to identify behavior factors
that affect e-commerce adoption among small
and medium scale tour and travel agencies in Malaysia. The focus of
this
research is to discover whether environmental factors and organization
factors
contribute to the adoption of e-commerce among tour and travel agencies
in
Malaysia. 1511 questionnaires were distributed by send to all tour and
travel
agencies in Malaysia and received back only 24% questionnaires from
respondents.
The result shows that all of the independent variables played important
roles in determining the adoption of e-commerce and created a gap
between agencies adopting e-commerce and those who have not. The
finding also shows that
there are two significant factors, making an impact on the adoption of
e-commerce, which are the size of organization factor followed by
changing of economy, cost and technology factor. Other factors include
structure and system and the development of politics and regulations
determining. Organizational
objectives are less significant in the adoption of e-commerce.
Author: Alfisyahrina Molis,
Muzaffar Hamzah and Lee Hock Ann