Title: Text Entry Factors and Texting
Satisfaction:
An Analysis among Malaysian Users
Abstract: This
paper
investigates the effect of respondents’ age in relation to the
experience
of using mobile phone for sending text messages. The text entry factors
considered
in the study were speed, special character selections, case
conversions,
simplicity, learnability, menu traversals and audio feedback. One
hundred
and ten Malaysians aged between 17 – 39 years old were interviewed.
Special
character selections, learnability and simplicity were found to be the
three
most important predictors for users’ texting satisfaction. Effects of
age
were significant for satisfaction towards learnability, speed and
special
character selections, with the younger respondents being more satisfied
than
the older respondents. Similarly, the younger respondents were also
found
to be more satisfied with their texting satisfaction than the older
respondents.
Results can be used by mobile phone designers and manufacturers to
further
improve mobile phone designs by focusing on important factors. This may
increase
their customers’ texting satisfaction.
Authors: Vimala
Balakrishnan and
Paul, H.P.Yeow