Title: The effects of Knowledge Process
for
Customer on the Achieve Customer Knowledge Retention
Abstract: It
is evident
that there is a strong competition among organizations and a sort of
rapid
change in the business environment and, therefore; the organizations
start
thinking of how to improve their processes. In this regard, Knowledge
has
become strategic resource of organization as the basis of competitive
advantage
in the organization. Therefore, Knowledge Management (KM) is viewed as
one
of the most interesting options as it can produce competitive
Advantage.
Consequently, many organizations lost sight of competitive advantage to
grow
and compete with domestic and global competitors. Thus, organizations
try
to gain it from managing Knowledge. This paper reviews process for
knowledge
and present suggestions for what a general process to improve customer
knowledge
retention should include based on analysis of various processes in the
literature.
The main emphasis is laid upon the concepts of Rationalize Customer
Knowledge,
Validation Customer Knowledge, and Scrutinize Customer Knowledge.
Therefore,
this paper contributes to the process of developing customer knowledge
retention
process. The paper will describe a more valid process to achieve
customer
knowledge retention.
Authors: Samer
ALHawari,
Amine Nehari Talet, Haroun Alryalat, and Wa’el Musa Hadi