Title: E-Biz of Photo Films Outlets in
Malaysia
- A Review of Two Cases Venturign into E Business in Varying Levels
Abstract: With
its
broad reach and flexibility, e-commerce is becoming an increasingly
important
selling channel for today's businesses. The benefits of marketing on
the
internet are many; however, this does not mean that every company
should
market their products and services on the internet. Thought must be
given
to the target market and the products and services being sold. Are the
target
market likely to search the internet for the products and services, or
would
they be more likely to get to the store for instance? There are of
course,
costs involved in marketing on the internet and they can vary vastly.
For
any company embarking on such a course, the most important factors is
to
ensure that the functionality and design of the website is relevant and
it
is able to fully utilize its e biz potential, otherwise it’s just
simply
a dormant. Since this is a highly customer oriented industry and online
would
have far more benefits than any e-mall or digital market places, it is
felt
that a study of this nature may be useful and relevant for both
academicians
and services sector. Due to time the depth of analysis was restrained
to
the firm with no review at the customer satisfaction levels and their
varied
expectations form this sector that e biz would have thrown open
to. From our observation, with the trend of digital camera and
phone camera becoming
so much of a part in the lifestyles of the youngsters and of the
working
young adults, the number of digital images captured is expected to
continue
to grow. According to a study, the trend of home printing is declining
in
favor of professional services due to better quality and cheaper
digital
imaging services offered. As such instances, targeting on these
technological
inclined and internet savvy market to indulge in an online digital
imaging
printing experience is indeed a good business move that should be
considered.
What more with the fact that today’s world is a connected one. Even
many
firms that have always relied on face-to-face customer interaction has
launched
e-commerce websites, of which what Company B nearest yet younger
competitor,
Company A has embarked on. Hence, it’s about time that Company B starts
to
plan on one to fully gain the advantage of the power of internet. As a
researcher,
one would like to review the e-biz skills of both companies and their
e-biz
plans to enhance their reach beyond the shores of Malaysia by
integrating
multimedia and marketing strategies so as to leverage the company to a
new
and dynamic phase of marketing.
Author: M .V.
Shetty