Title: Development of the Electronic
Banking Services in Romania
Abstract: Launching
in Romania the banking products and services with long-distance access
was
based on image motives for the Romanian banks, domestic institutions or
foreign
banks branches. In this way, banks wanted to be innovative and they
didn’t
address necessarily to their clients’ needs. Once the long-distance
payment
instruments offer diversified and once the clients became aware of the
benefits
of such services, the electronic banking services corroborated with the
new
technologies seduces the clients with their expected benefits: comfort,
promptness
and accessible costs. As an alternative to the classic payment system,
the
fees attached to the virtual access are regularly smaller than the fees
of
the classic services. Strong development of the Internet and mobile
telecommunications
is fortunately also met in Romania, so some of the industries can
benefit
of the major advantages offered by the new technologies. So, banking
industry
lunched on the market in the last years the electronic banking services
as
a viable alternative for classic banking services which assume the
client’s
presence at the banking desk. In the last years, Internet became a
popular
distribution platform for electronic banking. Consumers of the
electroic
banking had easier access to their accounts in every moment. Still with
this
comfort, the e-banking adopting rates were very low in many countries.
In
Romania, of 39 banks that operate in the Romanian market, 21 offer
their
clients 28 long-distance payment instruments of which 14 are Internet
Banking
solutions, 12 are Home Banking solutions and 2 are Mobile Banking
solutions.
Author: Magdalena
Rădulescu