Title: The Significance of Customer Value within the Project
Portfolio Management
Abstract: In
most
companies project work becomes more and more important. In order to
optimize
the alignment of projects with company strategy, adequate management of
the
project portfolio is required. In addition to the growing importance of
projects
and project portfolio management, a paradigm shift within the customer
orientation
takes place. In this case the customer value, which is characterized by
the
sum of all monetary and non monetary customer value propositions, is
given
priority. In addition to the current application areas of customer
value,
its use within the project portfolio management appears to be necessary
as
well. Therefore, the importance of customer value in the project
portfolio
management is being identified in this paper as well as the part of the
project
portfolio management in which the customer value should be considered.
For
this purpose a survey among 14 experts - department managers and
business
consultants - has been conducted.
Authors: Michael Amberg,
Michael
Lang, and Inke Thiessen