Title: The Relation between Sustainable
Innovation
and Competitive Advantage: A Romanian Perspective
Abstract: Under
the
auspices of globalization, the competitively has to be reviewed from
the
perspective of some new organization structures of the international
business
environment. In recent years, different approaches have been
developed focusing on corporate
intangible resources, competences and capabilities as the main lever
creating
competitive advantage. Competitiveness has become a central issue in an
increasingly
open and integrated world economy. Successful economic development
requires
progress on multiple fronts simultaneously. Much discussion of
competitiveness
has focused on the macroeconomic side. The macroeconomics conditions
are
necessary, but not sufficient. Unless there is appropriate improvement
at
the microeconomic level, political, legal, monetary and fiscal reforms
will
not bear full fruit. So, an economy cannot be competitive unless
companies
operating there are competitive. The European context requires
the necessity for Romania to adapt itself to
the conditions of the new economy and to the knowledge society, in
which
the competitive advantage is obtained by innovation and knowledge.
Sustainable
Innovation suggests that knowledge and innovation will be the key
drivers
of social and corporate sustainability in the years ahead.
Authors: Mirela
Ionela Aceleanu and Andreea Claudia Şerban