Title: The Website Features and Categories
in the Context of Fortune e-50 Companies
Abstract: This study identifies how website categories
and features, presentation, navigation, and design, have changed over time
in Fortune e-50 companies’ context. According to the assessment given by
sixty-four business students, the most important content categories were
found to be Informational, followed by Customer Services, and Customer Sales,
which suggest that three industry groups of Fortune e-50 companies have changed
their business strategy from “pure brick” to a “brick and click one.”