Title:
Electronic Commerce
for Customers from Different Culture Group
Abstract: This paper
addresses issues of user preferences in web design of global e-commerce.
Increasing attention to global e-commerce sites are not only global companies’
concerns but also an issue for users. This research is an attempt to
identify issues of global web design and user preferences particularly from
different culture backgrounds. An exploratory study relating to user preferences
for design features in popular global sites is presented, and through it
identifies a number of factors related to design in the B2C context and proposes
a framework based on understanding of users’ preferences of these factors.
Results indicate that users are more likely to use global web sites if they
find their favorite features in it. Users form different culture groups and
their preferences are likely to influence different levels of design content
in a web site. Furthermore, a user with his/her favorite design features
that promote user’s attention and lead to purchase of goods through the global
sites.
Authors: Kyeong.S. Kang