Title:
An Attempt to Design and
Model Activities for Student Retention
Abstract: Customer retention is an important and
frequent topic within marketing activities and research. Concepts are commonly
used in private enterprises. However, it is only recently that Universities
started to apply these concepts. In this regard, the increasing competition
among Universities and the pressure to offer profitable courses increased
the importance of student retention even further. In order to address some
current challenges of student retention, this paper outlines an attempt to
design and model activities that allow to obtain student retention by considering
the needs and relationship values of the students.