|29th IBIMA Conference
3 - 4 May 2017
Social Networks in Marketing Practice
science, like a lot of sciences, has passed into a New Age, the one
that we can call The Digital Age of Marketing. The development of
intelligent technologies, the development of knowledge in software and
hardware, also the increased consumer appetite for social networks, are
the main engines that have supported the Digital Marketing.
That is partly due to researchers but also to entrepreneurs that have developed the social networks, but not least to consumers who through their ever-enhancing demand have stimulated the offer and also the diversity of the offer. As a result, there are hundreds of social networks today that owing to their increasing number of users have become very important for Marketing practice.