Conference Specifics
ISBN:  978-0-9860419-7-6
Conf. Updates

29th IBIMA Conference
Vienna, Austria
3 - 4 May 2017 



Nicoleta Niculescu  and Vasile Rusu




The return on the investment (ROI) is the most common approach to performance measurement that combines all the elements of profitability: income, costs and investments, in a single indicator expressed as a percentage and it can be compared to the rate of  the return of the opportunities from other parties either inside or outside the establishment. 

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