|29th IBIMA Conference
3 - 4 May 2017
The Social Networks as a Marketing Tool
Ing. Marta Martinová and doc. Mgr. Ing. Petra Marešová
The article deals with social networking as a marketing tool. Social networks are currently very significant and have competitive advantage therefore companies should definitely not overlook them. Lots of companies use them to promote their business. The aim of this article is therefore to analyze and evaluate the quality of customer support through social networking on the Mobile Network Operator’s market in the Czech Republic, specifically through the practical test of customer support. Furthermore, the aim of this article to find out whether these companies are able to operate in real time. The methodology of the article contains specific information on the practical test and mentions other similar studies, which served as inspiration for the creation of this article. The results demonstrated in the practical test prove the importance of social media and reflects the ability of companies to do business in real time.