|29th IBIMA Conference
3 - 4 May 2017
M-Learning Innovation: Strategies towards Effective Implementation at Public Universities
Abd Rahman Ahmad ,Hairul Rizad Md Sapry ,Ng Kim Soon ,Sugumaran A/L Arumugam and Rosman Md Yusoff
Since 2010, there has been a visible increase in amount of research focused on mobile learning in higher education in Malaysia. Besides that, most of the universities in Malaysia started to utilize mobile learning facilities in their teaching and learning activities. However, mobile-learning is considered a new area at UTHM. Therefore, this research is focusing on the strategies towards effective implementation of mobile learning at UTHM. The researcher used quantitative approach to survey on 195 students at UTHM to identify the influence of performance, effort social factors and facilitating conditions towards mobile-learning. A UTAUT model was used to develop research questions and objectives. The results show that the significant acceptance level among the students on mobile-learning implementation at UTHM.