Conference Specifics
ISBN:  978-0-9860419-7-6
Conf. Updates

29th IBIMA Conference
Vienna, Austria
3 - 4 May 2017 



Hasan Saleh




This paper review the implementation of green advertising media (GAM) in Malaysia product market and how to enhance the product sale volume (PSV). The main objective is to identify the relationship between GAM and PSV. From the result, it show GAM have significant value towards PSV and show digital interactive media (DM) was dominants to increase sales volume compare to print media (PM).

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