|29th IBIMA Conference
3 - 4 May 2017
Implementation of the Green Advertising Media (GAM) to Increase Product Sales Volume (PSV) in Malaysia Product Market
This paper review the implementation of green advertising media (GAM) in Malaysia product market and how to enhance the product sale volume (PSV). The main objective is to identify the relationship between GAM and PSV. From the result, it show GAM have significant value towards PSV and show digital interactive media (DM) was dominants to increase sales volume compare to print media (PM).