|29th IBIMA Conference
3 - 4 May 2017
Enhance Small Medium Enterprise (SMEs) Family Business in Malaysia through E-Marketing Strategies
E-marketing was a new concept in marketing world today. This method is used to further improve the existing marketing such as traditional marketing to online marketing. The main objective of this study is to investigate the implementation of e-marketing strategies in family business, especially in the Small Medium Enterprises (SMEs) and also to examine the extent of e-marketing in SMEs family business from Malaysia to proven their profit and sales for the business performance through e-marketing compare to the traditional method. From this study also, researcher can examine and identify the implementation impact of e-marketing used in the SMEs family business in Malaysia. Particularly, SMEs have problem to market their products and usually use the offline market such as direct sales, word of mouth (m2m) and use middle man. Sometime their use to speak more and more to attracting customers to purchase their goods and service compare to modern marketing that use modern facilities and technologies to attract consumers. Traditional marketing is also wasting cost especially in term of promotional, advertising and others cost compare to the modern method. Today, people prefer to choose e-marketing due to convenience and successful business from large market around the world and at the same time it can reduce cost of transaction trading. The data for this study collected using the online survey method from 140 respondents using the google form and have been analyze using the Statistical Package for Social Science (SPSS). From the result show that by using e-marketing, SME family business can be enhanced and need e-marketing method to improve their own business especially in term of profit and increase sales revenue.