|29th IBIMA Conference
3 - 4 May 2017
Examining the Perception of Attendees on Sustainable Efforts towards Event Greening using Reflexive Theory
Nor Lela Ahmad, Nik Hasnaa Nik Mahmood, Wan Edura Wan Rashid, Noor Azlina Mohamed Yunus,
Event management is all about the experience. People who attend events do so because they view an event as something unique and enjoyable. This study is focused on event greening which begins with education of the attendees on what are the characteristics of a “green event”. Due to the phenomenological nature of events, the researchers used both quantitative and qualitative measures to examine the perception of event attendees on sustainable efforts of event greening.