Conference Specifics
ISBN:  978-0-9860419-7-6
Conf. Updates










 
29th IBIMA Conference
Vienna, Austria
3 - 4 May 2017 


   




             

Orlando Lima Rua and Alexandra França

   

       

                                                                                                                                                                           

This study aims at investigating the influence that innovation has on export performance of Portuguese footwear small and medium enterprises (SMEs). Therefore, a quantitative methodological approach was used, conducting a descriptive, exploratory and transversal empirical study, having applied a questionnaire to a sample of Portuguese companies exporting footwear.
The research results suggest that innovation enhances export performance in the analysed SMEs, through the amount of funds invested, human resources dedicated to this activity, number of new products or services introduced in the market and frequent change in product lines or services and materialization of a long-term perspective, which is accompanied by innovative activities or new businesses. Therefore, the findings sustain the necessity to invest in innovation as a strategic determinant, which contributes to the growth of small firms in foreign markets.











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